DO Hotels, a groundbreaking musical-themed lifestyle brand, is redefining hospitality by blending music, technology, and wellness into every guest experience. Launched by One Development in collaboration with global music icon Amr Diab, DO is designed to meet the evolving demands of the lifestyle segment, projected to surpass $140 billion in value by 2030.
The brand integrates AI-driven personalisation, immersive soundscapes, and wellness-focused amenities to create a distinctive environment where every stay resonates with creativity and culture. Guests can enjoy tailored experiences that reflect both local flavour and global lifestyle trends.
DO Hotels has already debuted in two standout destinations: New Cairo, featuring branded residences, office spaces, and hospitality under one roof, and Dubai Islands, offering waterfront living infused with rhythm and vibrancy. Both properties showcase the potential of lifestyle-driven hospitality to attract high-net-worth guests and investors seeking unique opportunities.
For developers, DO Hotels illustrates how integrating lifestyle branding and immersive experiences can enhance property value and differentiation in a competitive market. Marketers can leverage the brand’s cultural and musical positioning to appeal to discerning travellers seeking more than conventional luxury. Buyers and investors gain insights into a sector where creativity, technology, and wellness converge to drive engagement and profitability.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
