ATLAS ADVISORY
Strategic Advisory for Branded Residences
We work globally with developers, brands and investors to create world-class
residences that are commercially robust and deliver an exceptional brand experience.
We provide strategic, creative and commercial guidance to help shape branded residences that resonate with global buyers and elevate the brands behind them.
Atlas Advisory partners with the world’s foremost developers, luxury brands, operators and investors to provide tailored guidance across every stage of the branded residence lifecycle.
Whether orchestrating a landmark development or bringing a storied brand into the built environment for the first time, we provide expert, discreet guidance across every stage of the journey. From land strategy and brand selection to design guardianship and market positioning, our work is meticulous and grounded in a deep understanding of high-net-worth buyer psychology and global luxury expectations.
With a global outlook and a singular focus on excellence, we help realise developments that are not only commercially robust but timeless expressions of place, brand, and lifestyle.
Our Services
Atlas Advisory offers a complete suite of services covering every stage of a branded residence development — from early visioning and brand alignment to design definition, contract negotiation, marketing and launch.
Our structured yet bespoke approach allows clients to engage us for standalone expertise or a fully managed journey.
Envisioning & Masterplanning
Unlocking site potential with research-led strategy, commercial insight, and masterplanning, we set the stage for long-term success.
Feasibility & Strategic Analysis
We deliver tailored feasibility studies, combining market intelligence, financial modelling, and branded residence expertise to guide confident, high-impact development decisions.
Brand Guide
We create the blueprint that ensures every detail of a development reflects your brand with consistency, integrity and lasting impact – from spatial design principles and service standards right through to scent profiles, and ambience.
Brand Affinity Lab
Through our proprietary brand alignment workshop, we pair developers with luxury brands — and vice versa — using a structured, insight-led process grounded in brand values, market fit, and long-term potential to forge stronger, more strategic partnerships.
Brand Identification & Contract Negotiation
We can manage your brand RFP creation, shortlisting, outreach, negotiations and final deal structuring- ensuring strategic alignment and commercial advantage.
Sales & Marketing
We offer tailored marketing services to support projects — defining positioning, crafting market-specific messaging, and overseeing brand-aligned assets to ensure a seamless launch to high-value global audiences.
Show Suite Solutions
A turnkey service to design, build, and deliver high-impact, on-brand show and sales suites that convert interest into investment. We manage design, build and delivery to ensure every suite reflects your project’s vision.
Project Management
We will manage the Brand approval process for the design and marketing materials, and provide project management of your launch programme.
Simple, seamless, and completely tailored to you.
Luxury Brands
Entering the world of real estate is a bold move. We work with leading fashion houses, automotive marques, hospitality icons, and heritage names to define what their brand looks, feels, and lives like in the built world. From brand standards to partner selection and experience design, we ensure your identity is flawlessly translated into physical spaces.
Clients
The team behind Brand Atlas brings decades of global experience across luxury real estate, branding, hospitality, and design — working with leading developers, owners, investors, and both hotel and non-hotel brands.
We draw on this cross-sector expertise to guide every stage of the branded residence journey, from feasibility and brand alignment to design definition, commercial strategy and market launch.
For projects that demand standout creative, we collaborate with Atlas Studio to deliver world-class film and content aligned to the highest brand standards. Whether you're launching a flagship project or entering the sector for the first time, we build the right team around your vision.
Atlas Collective
A global network of best-in-class partners — from architects and interior designers to FF&E specialists and artisan makers — handpicked for their experience in luxury and branded residential projects. Atlas Collective gives developers and brands access to proven talent from day one, with our Advisory team assembling tailored project teams to meet the highest standards of design, delivery, and brand alignment.
Atlas Studio
Atlas Studio is a film production and creative studio crafting cinematic narratives for the world's finest branded residences, luxury developments, and hospitality groups. Our expertise in film, CGI visualisation, and content creation defines the visual language of exceptional properties.
Jenny Naylor
Group Managing Director
Atlas Advisory
As a trusted strategist and advisor to leading luxury brands and developers, Jenny helps shape the future of branded residences through comprehensive guidance from concept to completion and global launch. Her portfolio includes landmark projects such as Raffles London at The OWO, One&Only Resorts, Atlantis The Palm, NEOM, and Four Seasons Residences at 20 Grosvenor Square.
