In a world where luxury often leans towards the predictable, The Standard Residence Phuket Bang Tao is rewriting the script. A collaboration between The Standard Hotels and Central Group, this vibrant new development infuses The Standard’s irreverent, design-forward DNA into a branded residence that’s anything but ordinary.
Set across six boutique-style low-rise buildings, the 188 spacious residences strike a perfect balance between exclusivity and vibrant social living. From sleek one-bedroom apartments (75 sqm) to expansive duplexes (313 sqm), each home is designed to reflect The Standard’s iconic aesthetic—effortlessly stylish, boldly original, and infused with a sense of play.
Residents can expect a seamless fusion of home and hotel, with world-class amenities and services that elevate everyday life, including:
• A 25-meter swimming pool for sun-soaked relaxation.
• A private spa, game lounge, and theater room, turning home into a social playground.
• 24-hour concierge, housekeeping, and in-room dining, ensuring effortless luxury.
Located next to the Laguna Phuket resort complex, The Standard Residence places residents at the center of Phuket’s most sought-after lifestyle hub. Just steps from pristine beaches, high-end dining, and the vibrant Boat Avenue shopping scene, this is island living with a cosmopolitan twist.
For Gavin Vercoe, Group COO of Brand Atlas, this project is more than just a home—it’s a statement:
Developed by Boavista Lifestyle Residences, the residential arm of Central Group, this project benefits from both cutting-edge design and deep-rooted expertise in luxury development. But the perks don’t stop at Phuket—residents will gain exclusive access to VIP privileges across The Standard’s global properties, from room discounts to private events and dining experiences.
At The Standard Residence Phuket, design, culture, and luxury collide in ways that feel fresh, dynamic, and completely original. Whether indulging in a spa ritual, hosting an intimate event, or diving into one of The Standard’s signature experiences, residents will find that here, home isn’t just where you live—it’s where life happens.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
