In a city steeped in history, The OWO Residences by Raffles stand as a bold reimagination of luxury living. Set within London’s Grade II-listed Old War Office (OWO) in Whitehall*, this exclusive collection of 85 branded residences unveils four newly designed homes—each a seamless fusion of historic grandeur and contemporary refinement.
Every home at The OWO is a study in precision and artistry, brought to life by an ensemble of renowned designers—Angel O'Donnell, HBA, Accouter, and RJP Design. The result? Interiors that are as rich in history as they are in innovation.
• HBA’s Show Apartment 3.11: A delicate balance of crystal chandeliers, handwoven tapestries, and classic detailing, evoking an era of timeless elegance.
• Accouter’s Apartment 5.10: A bold interplay of bespoke contemporary furniture and antique heirlooms, where past and future coalesce in striking harmony.
For Jenny Naylor, Managing Director of Brand Atlas Advisory, The OWO represents more than just luxury—it’s a statement of legacy:
The meticulous transformation of The OWO signals a new era in heritage-led luxury development, proving that historic buildings can evolve into the pinnacle of contemporary living.
• 30,000 square feet of private amenities, curated for ultra-luxury.
• Raffles' legendary service, offering the same gracious and intuitive hospitality as its most prestigious hotels.
• A location in the heart of Whitehall, placing residents at the crossroads of British heritage and cosmopolitan vibrancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
