Dubai’s luxury real estate scene is about to get a bold, fashion-forward makeover. Taraf has officially broken ground on Karl Lagerfeld Villas, the first Karl Lagerfeld-branded residential project in the Middle East, set in the prestigious Meydan district.
This exclusive collection of 51 signature villas marries Parisian design heritage with Dubai’s waterfront elegance. Each villa, ranging from 721–1,790 sqm with 5-7 bedrooms, features lush gardens, full-length pools, open atriums, and interiors adorned with bespoke Karl Lagerfeld Maison finishes from statement staircases to marble parquet floors.
• Design-led luxury: Inspired by Karl Lagerfeld’s fascination with the 18th century, blending art, intellectual curiosity, and elegance.
• Exclusive lifestyle amenities: Private clubhouse with lounges, curated library, wellness deck, and swimming pool.
• Prime location: Nad Al Sheba, offering seclusion while minutes from Downtown Dubai.
• Global prestige: First Middle East project, fourth globally, joining properties in Marbella, Lisbon, Melaka, and Macau.
Taraf CEO Mohamed Eldahan emphasises: “These villas translate Karl’s creativity into immersive living environments, where luxury, art, and innovation converge.”
With panoramic lagoon and skyline views, this development sets a new benchmark for luxury branded residences in Dubai, combining exclusivity, architectural excellence, and the creative legacy of a global fashion icon.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
