India has officially entered the top 10 global markets for branded luxury residences, with expectations of nearly 200% growth by 2031.
This shift marks a significant turning point in India’s real estate landscape:
• Global luxury names like Ritz-Carlton and St. Regis are expanding in India, leveraging brand strength to anchor new developments.
• Growth is being fuelled not only by ultra-luxury demand but by rising interest in midscale to upper-midscale branded living. Investment-minded buyers increasingly value rental programmes and lifestyle amenities.
• The Asia-Pacific region, including India, is poised to rival North America in branded residence market share over the next decade.
For developers, this is a clear signal: India is no longer peripheral, it’s central to the next frontier of luxury residential growth.
For marketers, it’s a canvas to reframe branded living as accessible, aspirational, and investment-worthy in a new context.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
