Diriyah Company has announced the launch of The Chedi Residences Wadi Safar, a collection of 20 exclusive villas nestled within the breathtaking cliffs of the Wadi Safar district in Saudi Arabia. This development marks a significant milestone in the Kingdom's luxury real estate sector, blending cultural heritage with contemporary design.
Designed by the internationally acclaimed architectural firm Bjarke Ingels Group (BIG), the residences offer a serene sanctuary that reflects the timeless elegance of Najdi architecture. Each villa is thoughtfully integrated into the natural landscape, providing residents with uninterrupted views of the Greg Norman-designed Wadi Safar Signature Golf Course.
The Chedi Residences Wadi Safar will feature 16 four- and five-bedroom villas, along with four exclusive five-bedroom premium villas. Owners will have seamless access to world-class amenities at the neighbouring 85-room The Chedi Hotel, including membership in an exclusive residents' club, fine dining, curated retail, spa and wellness facilities, and priority access to the Royal Equestrian and Polo Club, Wadi Safar, among other exclusive offerings.
Jerry Inzerillo, Group CEO of Diriyah Company, expressed enthusiasm about the project, stating,
"The launch of The Chedi Residences Wadi Safar is another significant step in offering a world-class collection of luxury branded hotel residences across Diriyah and Wadi Safar. We have already seen a fantastic response to residences that have gone on sale already, and we are anticipating significant interest for these outstanding homes when they are launched for sale later this year."
Stephan Schupbach, CEO of Chedi Hospitality, added,
"The Chedi Residences Wadi Safar represent a proud milestone in our Saudi journey. In partnership with Diriyah Company, we are introducing an address that blends cultural authenticity with contemporary design and service."
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
