Luxury redefined. Wellness reimagined. In 2025, Six Senses continues to push the boundaries of conscious living, unveiling new properties in London, Saudi Arabia, Milan, and Dubai. These projects reinforce the brand’s commitment to sustainability, holistic well-being, and immersive design, setting a new benchmark for wellness-driven luxury.
The most ambitious project yet—Six Senses Residences Dubai Marina—is set to become the tallest residential tower in the world, soaring 122 storeys into the skyline. Developed in partnership with Select Group, this 251-residence masterpiece is more than an architectural feat—it’s a wellness revolution from the ground up.
• Biophilic design and classical feng shui seamlessly integrated into every residence.
• Six Senses’ signature "Sleep with Six Senses" experience, creating the ultimate restorative environment.
• A 61,250 sq. ft. wellness ecosystem, featuring cryotherapy chambers, a crystal sound healing room, and a Skydeck with a 25-meter lap pool.
For Sunny Hermano, Group CMO of Brand Atlas, this project represents the future of branded residences:
Beyond Dubai, Six Senses’ 2025 expansion brings its wellness-first philosophy to four new iconic locations:
• Six Senses London enters the UK market inside the historic Whiteley building, blending timeless architecture with modern serenity. With 109 rooms, 14 branded residences, and the world’s first Six Senses Place, this project redefines urban wellness living.
• Six Senses AMAALA (Saudi Arabia) offers an exclusive coastal retreat on the Red Sea, designed to seamlessly blend into nature. With just 25 branded residences, it embodies privacy, sustainability, and cultural authenticity.
• Six Senses Milan lands in the heart of the Brera design district, paying homage to Italy’s artisanal craftsmanship with 68 rooms, a world-class spa, and a rooftop bar with panoramic city views.
Wellness isn’t just an amenity—it’s a way of life. At Six Senses, residences are curated for community, connection, and transformation. The Dubai Marina residences are directly linked to Six Senses Place at The Palm, the brand’s first wellness and social club in Dubai, ensuring that the Six Senses experience extends beyond the home.
With bold design, sustainable innovation, and a commitment to well-being, Six Senses isn’t just building residences—it’s creating sanctuaries for a more mindful way of living.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
