Inside APAC's $26.6B Branded Residence boom
Asia-Pacific doesn't just participate in branded living. It’s stealing the show.
With 68,001 branded residences and a market valuation of $26.6 billion, APAC holds 21% of global supply and shows no sign of slowing. A strong pipeline of developments promises to reshape the very definition of luxury living in the East. Here, branded residences achieve an average 21% premium over their non-branded counterparts.
APAC's luxury revolution: 11% CAGR in Branded Residences
The region has seen momentum since 2020. Vietnam's GDP growth touches 6.5%, with the Philippines at 6.1%.. Every curve echoes the aerodynamic precision of its namesake. Down the coastline, residents drive their supercars straight to their front doors, sixty stories up.
The branded residence landscape will nearly double, with 43,100 new units across 180 projects from 2025. In Singapore, condos fetch USD 23,026 per sqm., while Maldivian resort villas stand at USD 11,546 per sqm.
A new wave of luxury buyers fuels this spike: UHNWI populations across emerging markets qqproject 45.2% growth by 2028.
The markets setting the pace
Thailand dominates (16,271 units, 65 projects, 23.3% of regional supply). Phuket, once a resort escape, stands as a year-round luxury hub where Banyan Tree and Andara set new standards.
The Philippines follows (17.3% share, 13,276 units), with Manila' urban evolution commanding higher premiums than resort properties.
South Korea completes the trio (11.6% supply), where Marriott International's Seoul Residences showcases five-star living.
Tomorrow's luxury markets
Vietnam leads the next wave with 11,390 units across 36 developments. In Da Nang, international property buyers have nearly doubled to 15% since 2019.
Indonesia and Malaysia emerge strong, with Jakarta's Shangri-La Residences offering urban flair.
How APAC is redefining branded living
While 85% of projects maintain hotel heritage, the market embraces new directions.
Porsche Design's Bangkok residence, commanding $40 million, shows how automotive excellence translates into architectural innovation.
Mixed-use developments surge from 14% to 30%, creating vertical villages for the ultra-wealthy. Urban centers now host 90% of non-hotel branded units, transforming from vacation properties into collector's pieces.
Brand Atlas: Our eyes are on APAC
"Branded residences in APAC have boomed, growing 160% in the last decade with over 150 new projects in development. More wealthy buyers seek luxury homes with top-notch services, driving hotel brands, automobile makers, and lifestyle brands to launch high-end properties across the region. From Thailand's established markets to Vietnam's emerging opportunities, APAC combines exceptional service standards with innovative design."
– Darren Barlow, CEO & Co-Founder, Brand Atlas
What's next?
Secondary cities emerge as global investment reshapes APAC's branded residence landscape. Ho Chi Minh City, Jakarta, and Fukuoka leverage lower costs to rival established markets, while AI-powered concierge services and private clubs create lifestyle destinations.
With 15% of international buyers in Thailand and Vietnam, golden visa programs fuel global movement.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
