Abu Dhabi’s USD 243 Billion Real Estate Market Takes Centre Stage 3,000+ Global Investors Head to IREIS 2025
Abu Dhabi is fast becoming the epicentre of global property investment and the momentum is undeniable.
From 12-14 September 2025, the International Real Estate & Investment Show (IREIS) returns for its 14th edition at ADNEC, bringing together over 3,000 investors, 40+ exhibitors, and country pavilions from Turkey, Egypt, and more.
Against the backdrop of a surging UAE real estate market valued at USD 243 billion, IREIS will spotlight residential, commercial, and mixed-use projects, many pre-launch designed to attract cross-border capital.
Why it matters:
• Strong market growth: Q1 2025 transaction values hit USD 6.89 billion, up 34.5% YoY.
• Luxury boom: Branded residence launches have quadrupled; high-value sales above USD 2.7M are soaring.
• Global appeal: Thematic zones will cover second-home investment, immigration-linked property, citizenship-by-investment, and innovative digital viewing tech.
• Diverse participation: Developers from the UAE, GCC, Europe, and North America are showcasing their flagship projects.
With sessions on golden visa reforms, fractional ownership, and digital transactions, IREIS 2025 is more than an exhibition. It’s a global deal-making hub.
For developers, marketers, and serious buyers, this is where future-defining partnerships will be forged.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
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