Mercedes-Benz Places | Binghatti City – The World's Premier Branded City Experience
The World's First Mercedes-Benz Branded City Rises in Dubai
Where automotive excellence meets architectural mastery in a masterplanned urban vision. A landmark community of 12 towers redefining luxury living at the city scale.
Mercedes-Benz Places | Binghatti City – The World's Premier Branded City Experience
Mercedes-Benz Places | Binghatti City transcends traditional residential development, emerging as the world's first Mercedes-Benz-branded city.
Strategically located in Dubai's prestigious Nad Al Sheba district, this landmark community comprises 12 architectural masterpieces that embody the design intelligence and emotional appeal of Mercedes-Benz.
Every element carries the automotive brand's DNA, from the flowing, sculpted surfaces inspired by kinetic energy to the precision engineering evident in each tower's form.
This is not merely a collection of residences. It is a masterplanned urban expanse where global brand prestige becomes a personal, lived-in experience, establishing an entirely new standard for branded living.
Sensual Purity Expressed in Enduring Form: Architecture Beyond Tomorrow
The vision merges automotive identity with architectural foresight, creating structures at a monumental scale visible from a distance and unforgettable at first sight.
Sculpted fluidity meets precise, high-value craftsmanship. Each tower is an exercise in balancing flowing lines with crisp detailing, where buildings are developed along a rational, functional grid delivering visual calm, balance, and clarity.
The iconic central tower stands as both landmark and anchor, a constant presence defining the city's soul, a vertical field of dreams, perfectly held in detail.
This is the trajectory. Not a direction, but a future already realized. The momentum is onward, where Mercedes-Benz evolves its design language from the automobile to the cityscape.
Twelve Towers, One Vision; Over 11,000 Residences Across Dubai's Largest Branded Community
- Project Scale: 12 towers comprising over 13,000 residential units
- Unit Types: Studios to 5-bedroom residences to duplex penthouses
- Starting Price: From EUR 375,000
- Location: Nad Al Sheba, Meydan, Dubai
- Developer: Binghatti Holding Limited
- Architectural Inspiration: Direct design DNA from Mercedes-Benz
- Retail Integration: Over 200 retail and lifestyle destinations here
- Payment Plan: 20% down payment, 50% during construction, 30% upon completion
- Tower Portfolio: Project Maybach (816 units), Vision Mercedes-Maybach Ultimate Luxury (1,204 units), Vision Mercedes-Maybach 6 (1,844 units), Vision Iconic (1,404 units), Vision One-Eleven (1,366 units), Mercedes-Benz AMG Vision (2,692 units), Vision AVTR (1,280 units), Vision Simplex (2,208 units)
The Grand Promenade: 12 Curated Experiences at the Heart of the City
Where moments come alive through discovery. An activated social realm blurring boundaries between indoor and outdoor living.
The Grand Promenade serves as the emotional and social heart of Mercedes-Benz Places | Binghatti City.
This central park delivers 12 distinct lifestyle experiences, carefully curated for discovery and engagement. Podium edges are punctuated with retail boutiques, cafés, and lifestyle destinations that create seamless transitions between private and public space.
Entering Binghatti City is a ceremonial yet effortless experience, designed to signal arrival in every sense and belonging in every way, a moment of transition from the energy outside to the calm within.
Residents enjoy the highest number of premium facilities ever introduced by Binghatti, with amenities spanning wellness, recreation, entertainment, and social gathering spaces that elevate everyday living into extraordinary experiences.
Next in the City of Now, Perfectly Positioned at Dubai's Drive
Ras Al Khor Wildlife Sanctuary – 5 minutes
Dubai Design District (d3) – 8 minutes
Business Bay – 10 minutes
Dubai Mall – 10 minutes
Dubai International Airport (DXB) – 15 minutes
Meydan Racecourse – Adjacent
Dubai Opera – 12 minutes
Downtown Dubai – 12 minutes (Burj Khalifa)
Binghatti
Founded in 2008 with roots as a contractor before transitioning into full-scale development, Binghatti Holding Limited stands as one of Dubai's most innovative private developers.
Leveraging vertically integrated capabilities spanning in-house design, development, construction, and delivery, Binghatti operates across the full market spectrum, from affordable housing to ultra-luxury branded residences.
With a portfolio exceeding 80 projects valued at over AED 80 billion, Binghatti has delivered more than 50 projects and maintains a pipeline of approximately 30 million square feet of sellable area.
The developer differentiates itself through design-led products, strategic branded collaborations like Mercedes-Benz Places, and unwavering focus on customer outcomes, sustainability, and delivery excellence.
