VMI Studio
Creative Technology and Interactive Content Specialists
VMI Studio is a creative technology studio that designs and delivers immersive, human-centred experiences at the intersection of the physical and digital. The studio works across property, culture, and brand, combining design, real-time 3D, and bespoke software to help clients communicate complex ideas clearly and compellingly. With a global outlook and a reputation for technical rigour, VMI partners closely with clients to create tailored solutions that add long-term value, from digital twins and sales environments to interactive installations and cinematic content.
We create world-class digital and immersive experiences that bring places, brands, and ideas to life across the physical and digital worlds.
VMI Studio is a creative technology studio specialising in immersive, interactive, and visual experiences for the built environment, culture, and brands. We work at the intersection of design, technology, and storytelling, helping clients communicate complex ideas with clarity, emotion, and impact.Our work spans digital twins, real-time applications, film, CGI, and experiential platforms, delivered across sales galleries, exhibitions, events, and online. From masterplan visualisation and interactive leasing tools to cinematic content and immersive rooms, we design solutions that are both technically robust and creatively led.We partner closely with developers, cultural institutions, architects, and global brands, building long-term relationships based on trust, craft, and delivery.
We combine creative excellence with deep technical capability to deliver immersive experiences that work flawlessly in the real world.
VMI Studio sits at the intersection of design, technology, and delivery. Unlike traditional CGI studios or pure software teams, we design and build complete experiences, from concept and creative direction through to engineering, deployment, and long-term operation. This end-to-end approach allows us to take on complex, high-stakes projects with confidence and clarity.We are specialists in real-time and immersive platforms, including digital twins, interactive applications, and experiential environments. Our work is technically robust, performance-led, and designed for scale, whether running in sales galleries, exhibitions, leadership presentations, or online. We focus on longevity, maintainability, and usability, not just visual impact.Trusted by leading developers, cultural institutions, and global brands, we are known for reliability, partnership, and craft. We work closely with our clients’ internal teams, adapt to evolving requirements, and deliver solutions that continue to create value long after launch.
Comporta - Vic Properties/Six Senses
We partnered with Six Senses and VIC Properties to deliver a suite of visual and immersive content for the Comporta development. Combining high-end CGI, film, and interactive digital tools, the work captured the project’s natural landscape, refined architecture, and understated luxury. The content was designed to support global sales and marketing, conveying a strong sense of place, lifestyle, and long-term vision across multiple platforms.
Six Senses - Les Bordes
VMI Studio worked with Six Senses to create a suite of visual and immersive content for Les Bordes Estate in France. The work combined high-end CGI, film, and interactive digital tools to capture the estate’s landscape, architecture, and lifestyle. Designed for global sales and marketing, the content communicated the project’s vision, sense of place, and understated luxury across digital platforms and private client presentations.
The Chedi - Diriyah
VMI Studio partnered with The Chedi to deliver high-end CGI and a bespoke digital application for The Chedi in Diriyah. The work showcased the architecture, setting, and lifestyle of the destination, supporting sales and marketing through interactive storytelling, refined visuals, and a clear expression of The Chedi’s brand and hospitality vision.
Meet Our Team
Our team brings together creative, technical, and strategic expertise, working collaboratively to design and deliver immersive experiences that are thoughtful, robust, and built for real-world use.
Fergus Byrne
Fergus Byrne
Fergus is Managing Director at Journey and a co-founder of VMI Studio. He brings extensive experience in real estate and placemaking, having worked on landmark projects including 520 Madison, Battersea Power Station, and major developments across Saudi Arabia’s PIF portfolio.
Nicholas Byrne
Nicholas Byrne
Nicholas is Managing Director at Journey and a co-founder of VMI Studio. He plays a key role in shaping the studio’s creative vision and output, bringing years of experience and a strong track record of delivering innovative solutions across projects of all scales.
Darius Watson
Darius Watson
As Client Services Director at VMI Studio, Darius bridges the gap between clients and the studio’s multidisciplinary teams, ensuring the seamless delivery of high-quality visualizations, interactive platforms, and immersive experiences. With a strong focus on collaboration, strategy, and execution, he oversees projects from initial concept to deliv
Contact VMI Studio
Cranmer House, CR01, 39 Brixton Rd, London SW9 6DZ