Strategic Content and Communications. An independent full-service integrated communications agency disrupting the international real estate, co-working, luxury lifestyle, and hospitality scenes.
Founded in 2021 by Robbie Wilson, who brings a decade of experience in the international real estate and investment industries, RAW CREATIVE was launched to address a critical gap in the market: the need for a truly integrated communications agency that understands both the complexity of global property brands and the nuances of premium storytelling. Our foundation is built on a rare synergy that combines editorial expertise from prestigious international publications with hands-on marketing experience at leading agencies and developers. This unique position has enabled us to bridge creative excellence with strategic business outcomes.
We’re the only global integrated communications agency headquartered in APAC to specialise in PR, social media, content strategy, design, CGI visualisation, video production, and event management within the real estate industry. From strategic brand counsel to photorealistic CGI renders, our specialists collaborate seamlessly under one vision to offer clients 360-degree management of their entire campaigns.
RAW CREATIVE operates with a global mindset, bringing local insight and international perspective to every project. Our team has shaped campaigns for international developers across major property hubs in the APAC region. We secure coverage in top-tier publications, orchestrate market-entry strategies, execute high- impact launches that resonate across cultures, and manage marketing for brands over the long-term. Whether you're expanding into new territories or refreshing your positioning, we bring the market intelligence and creative firepower to help your brands communicate boldly and effectively.
RAW CREATIVE helped bridge London’s landmark mixed-use development Bankside Yards by Native Land with Singapore’s and Malaysia’s most discerning audiences. Ahead of its first residential launch in the iconic heart of London’s South Bank, we enhanced Native Land’s brand anticipation and strategically positioned Bankside Yards as a compelling opportunity for Asian investors through targeted media outreach initiatives. As a result, we secured prominent coverage and exclusive interviews with Native Land's directors across top-tier real estate and lifestyle publications, including EdgeProp, Tatler Homes, Lifestyle Asia, Prestige, AugustMan, PALACE, Jetgala, Edge MY, and Money FM 89.3.
Our international team of specialists across APAC and the UK provide our clients with a streamlined service opening up multiple markets for them with one primary touchpoint.
Founder with over 15 years of experience in international real estate marketing.
Celine is our head designer who combines creative thinking with practical design.
A versatile marketing and communications leader, Isabella brings expertise in PR, corporate comms, and social media.
68 Circular Rd, #02-01, Singapore, 049422