Pixel Artworks
Award-winning creative technology studio specializing in immersive experiences, projection mapping, and digital installations for global brands.
Pixel Artworks blends bold creativity and cutting-edge technology to craft magical, measurable experiences, transforming spaces and captivating audiences worldwide.
Pixel Artworks: Creating Magical, Award-Winning Experiences with Technology and Imagination
Founded in 2005, Pixel Artworks is an award-winning creative technology studio based in London. Renowned for pioneering commercial projection mapping in the UK, the studio crafts immersive experiences, digital installations, and interactive environments for global brands and destinations. Their history of firsts includes the UK’s first projection mapping show at Waterloo Station, the Fabergé egg at Harrods, live TV commercials for Samsung, and Europe’s first automotive 3D experiential activity. Pixel Artworks’ work has illuminated icons like the O2 Arena, Burj Al Arab, and Harrods, and earned accolades for creativity, innovation, and measurable impact. Their multidisciplinary team is committed to sustainability and continuous innovation.
Breaking Boundaries with Technology, Creativity, and Measurable Impact
Pixel Artworks stands apart for its relentless drive to break boundaries—combining bold creativity with the latest technology to deliver unforgettable experiences. Every project is underpinned by a commitment to measurability, ensuring real results for clients. From world-first projection mapping shows to immersive AR, MR, and LED installations, their multidisciplinary team transforms spaces into magical environments that captivate audiences and achieve business objectives. Their pioneering spirit, award-winning portfolio, and focus on sustainability make Pixel Artworks the trusted partner for brands seeking to inspire, engage, and innovate.
Davos 2024: NEOM House
Pixel Artworks transformed NEOM House at Davos into an immersive showcase of futuristic living. Through dynamic digital installations and interactive storytelling, guests experienced the vision for NEOM’s luxury residences—blending innovation, sustainability, and architectural excellence in a world-class branded environment.
The Macallan: The Heart of the Spirit
In partnership with The Macallan, Pixel Artworks created a multisensory journey through the brand’s heritage estate. The experience brought the luxury and exclusivity of The Macallan’s private residences to life, using projection, sound, and scent to immerse visitors in the spirit of refined living.
Xbox Series X: Power Your Dreams
For the launch of Xbox Series X, Pixel Artworks designed a high-impact brand experience that reimagined residential entertainment spaces. Through cutting-edge visuals and spatial storytelling, the project demonstrated how technology and design can elevate the luxury home environment for discerning audiences.
Meet Our Creative Technology Leaders
Pixel Artworks’ leadership team blends creative vision, technical mastery, and a passion for innovation—delivering award-winning experiences worldwide.
Tom Burch
Tom Burch
Co-founder and Managing Director, leading Pixel Artworks’ creative and business operations since 2005.
Alex Apthorpe
Alex Apthorpe
Oversees Middle East operations, driving growth and delivering immersive experiences in the region.
Kelly Eagle
Kelly Eagle
Leads client services, ensuring seamless delivery and high client satisfaction across projects.
Miranda Groenewegen
Miranda Groenewegen
Part of the leadership team, contributing to creative strategy and project management.
James Benedict Corney
James Benedict Corney
COO responsible for operational management and business growth; appointed in 2024.
Trevor Nichol
Trevor Nichol
Leads Pixel Artworks’ Technical Production Team, overseeing high-end project management for live events, installations, and broadcasts from design to delivery, championing new tech and sustainability.
Contact Pixel Artworks
Pixel ArtworksThe Old Treacle Factory, 24-40 Goodwin RoadLondon W12 9JWUnited Kingdom