The voice of luxury, adventure, and experiential travel — championing authenticity, inclusivity, and mindful exploration, one transformative journey at a time.
Its mission is to help travel businesses — from startups to global names — grow with purpose and impact. It offers a full suite of services including brandstrategy, public relations, and digital marketing.
Luminar Collective works with brands that value excellence, creativity, and cultural awareness.
Specialising in:
- Luxury Hotels, Eco-Retreats, Luxury Properties
- Travel and Hospitality Tech Platforms
- Tourism Boards
- Adventure Travel Brands & Wellness Destinations
- Yacht Charters, Concierge Services & High-End Travel Planners
Navigating every stage of your storytelling journey, from concept to execution.
Luminar Collective was founded to offer senior-level expertise without the scale or complexity of working with a traditional agency, operating as an extension of your team. Known for creating compelling narratives that elevate brand visibility and drive engagement through our global connections across international markets. No project is too big or too small. Every campaign is built around your brand’s DNA, audience, and commercial goals. As a collective, Luminar brings together trusted specialists who understand the mindset, expectations, and decision drivers of luxury travelers — and how to speak to them in a way that inspires action.
In 2025, Luminar Collective led a targeted PR campaign to launch The Bolder Wave — a landmark villa redefining coastal luxury in Norway. The campaign secured 18 pieces of coverage, including: NRK (local, national, and digital broadcast); Financial Times; Finansavisen, and TTG Luxury. Upcoming features confirmed in Condé Nast Traveller, The Times Luxx, Luxury Travel, Robb Report, Architectural Digest, and Luxury Lifestyle Magazine.
Driven by story, defined by strategy: With decades of combined experience, Katie Crowe and Julia Svetlosakova lead Luminar Collective with insight, energy, and a passion for travel storytelling.
Katie is a multi-award-winning travel PR expert with over 25 years of experience driving global PR for travel tech and high-growth digital brands. She’s advised FTSE 100/250 and scale-ups, delivering impactful campaigns that influence markets and elevate brand authority.
Julia is a senior marketing and communications leader with over fifteen years’ experience shaping brand growth across the global luxury, hospitality, and experiential travel sectors.
85 Great Portland Street First Floor London W1W 7LT