King & Partners


Full-service agency delivering strategy, branding, creative, and technology solutions for luxury, hospitality, lifestyle, and real estate brands.

hero image
Official Website
Established 201075 Team Members

King & Partners: Transforming Brands with Strategy, Creativity, and Technology


Founded in 2010 by CEO Tony King, King & Partners is a New York-based, full-service agency specializing in strategy, branding, creative, and technology for luxury, hospitality, lifestyle, and real estate brands. With a team of 75, the agency partners with clients such as Fairmont, Blue Bottle Coffee, SKIMS, Good American, Frame Denim, The Bowery Hotel, Tumi, and Outdoor Voices. Their expertise spans brand development, digital innovation, campaign creation, and e-commerce solutions. King & Partners is recognized for its meticulous attention to detail, collaborative approach, and ability to deliver timeless yet transformational work that elevates brands and drives business growth.

Image

Timeless Design, Transformational Results: The King & Partners Difference


King & Partners stands out for its holistic approach, aligning every element of a brand, from identity to digital experience, to create a lasting impact. Their multidisciplinary team combines strategic insight, creative excellence, and technological innovation to deliver solutions that are both beautiful and effective. With roots in digital luxury and a client roster of top global brands, King & Partners crafts work that is distinctive, aspirational, and results-driven. Their collaborative process ensures every project is tailored, authentic, and positioned for long-term success in a rapidly evolving market.

Image

Blue Bottle Coffee


Brand positioning, strategy, voice, identity, and packaging for Blue Bottle Coffee, elevating the brand’s global presence and creating a coveted experience for discerning coffee lovers.

Image
Collective Image Mosaic Item
Collective Image Mosaic Item

Aventura Mall


King & Partners led the comprehensive rebranding and marketing strategy for Aventura Mall’s three-level expansion, transforming it from a retail-focused center into a vibrant lifestyle destination. Their work introduced the tagline “A World to Discover,” emphasizing culture, style, and taste as core pillars. The agency developed a fresh logo, color palette, and brand guidelines applied across digital and physical touchpoints, including a new VIP lounge, Level Three. The campaign, shot in Miami, repositions Aventura Mall as a modern, experience-driven space that appeals to both existing and new audiences, blending community, culture, and cuisine seamlessly

Image
Collective Image Mosaic Item
Collective Image Mosaic Item

The Bowery Hotel


The Bowery Hotel in NYC’s Lower East Side blends timeless luxury with old-world charm. Featuring 135 sunlit rooms with industrial windows, hardwood floors, velvet drapes, and marble bathrooms, it offers elegant comfort. The hotel’s classic event space and rooftop terrace with city views create a vibrant social hub. A favorite among celebrities, it perfectly combines historic style with modern hospitality.

Image
Collective Image Mosaic Item
Collective Image Mosaic Item

Meet Our Creative Leaders

King & Partners’ multidisciplinary team delivers strategy, creativity, and technology for the world’s most ambitious brands.

Tony King
Founder & Chief Executive Officer (CEO)
Tony King
Inii King
Chief Creative Officer (CCO)
Inii King
Erika
Chief Operating Officer (COO)
Erika
Stephen
President & Chief Financial Officer (CFO)
Stephen
Joe
Creative Director
Joe
Minh Anh
Creative Director
Minh Anh
Collective Image Mosaic Item
Collective Image Mosaic Item
Collective Image Mosaic Item
Collective Image Mosaic Item
Collective Image Mosaic Item

Contact King & Partners

Contact Image

9 E 40th St, 3rd Floor, New York, NY 10016, USA